ROI calculation on direct marketing campaigns

ROI Calculator

Use this calculator to determine the ROI (Return on Investment) for any direct mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

Note: The ROI Calculator is a Javascript program. You must have Javascript enabled in order to use it.
All fields in the input section are required.

Input

How many pieces are you mailing?

What are the total program costs? $

Response Rate: What % response do you expect? %

Conversion Rate: What % of responders do you expect will buy? %

How much do you expect each buyer to spend (on average)? $

Results

# Responders: Cost per response: $

# Buyers: Cost per buyer/new customer: $

Total Revenue from Program: $ Cost per piece: $

ROI: %

Input
How many pieces are you mailing?
What are the total program costs?				$
Response Rate: What % response do you expect?					%
Conversion Rate: What % of responders do you expect will buy?					%
How much do you expect each buyer to spend (on average)?				$

Results
# Responders:		Cost per response:		$
# Buyers:		Cost per buyer/new customer:		$
Total Revenue from Program:	$	Cost per piece:		$
ROI:			%