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Business development, sales and marketing strategy

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Marketing strategy
Sales team coaching


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"Better marketing results, with less stress!"

Articles and recommended resources for online and traditional marketing strategies. Business coaching and marketing consulting for professionals and businesses. Sales team coaching, marketing positioning and client retention strategies. Customized in-house presentations.

Business sales and marketing coaching-consulting:

The Profitable Practice - A marketing strategy and sales coaching program for sales professionals, professional firms and professionals like consultants, lawyers, accountants, and financial professionals. If you don't know where to find potential clients or how to convert prospects to clients, or if you simply lack the motivation or passion for sales and marketing, this program will help you identify your unique selling points, your best sources of clients, and the most effective ways to market to them and retain them!

The Profitable Business - A marketing strategy coaching program for small and medium-size businesses. If your business is not getting good results from your marketing efforts, this program will help you identify your business' unique "brand", your products' and services' best selling features and benefits, your best target market and the ways to reach it cost-effectively, and ways to leverage your existing customers for referral business!

The High-Performing Sales Team - A sales coaching program for sales professionals and sales teams. If your sales team members lack motivation or focus, don't know how to generate leads, or need to learn how to convert leads to contracts and consistently high sales results, this coaching program will help your team generate more sales and get bigger contracts!

Sales and customer retention skills training

Seven Steps To Exceptional Customer Loyalty - How to tap into new and existing customer relationships to increase profits and get a stronger foothold in a competitive marketplace. This sales and customer retention training program helps businesses set up better marketing and after-sale systems that increase customer retention, purchase frequency, and referrals from existing customers.

The results you can expect:

Although the expected results may differ depending on your objectives, your current situation, and how we work together, here are some of the results our clients can typically expect:

Immediate and short-term value:

  • Understanding of the unique features and benefits that your clients or customers get from doing business with you
  • Effective pricing strategy for your products and services
  • Clarity about your best target market (the types of prospects most likely to benefit from your products and services, and to buy from you)
  • A marketing plan to reach your target market
  • Higher "lead to customer" conversion rates
  • Marketing and customer management systems for your business that allow you to market and retain customers cost-effectively

Medium-term and long-term value

  • More customers or clients for your organization
  • Higher quality of customers or clients
  • Greater frequency of sales and higher average per-customer sales
  • Greater responsiveness to advertising and direct response marketing (online or off-line)
  • Increased customer retention and satisfaction
  • More referral business
  • Increased bottom-line profits
  • Higher satisfaction for you and your sales team

100% satisfaction guarantee - Business development training, sales and marketing strategy coaching-consulting Your satisfaction is 100% guaranteed - or we don't get paid!

Having a Coach Doesn't Cost. It Pays Back Many Times Over! Just see what my past clients have said!

CPR Coaching Services - Executive and corporate coaching, corporate consulting on employee motivation, management skills, and conflict resolution.

"You proved to be an excellent coach, helping me to achieve both personal and business results. I found you to be tenacious, focused and supportive but also willing to challenge me on my methods. As a result, I was able to achieve almost a 100% increase in profits for our company this year versus last."
Richard Jaffray, President, Cactus Restaurants Ltd.

Success Stories:

"Here is the result: I wanted to be teaching a class every week - and that is happening with the 10 week program and the additional courses I am offering. I revamped my brochure and I like it. I wanted to increase my income by 200% - well my numbers for the last two months seem to reflect that. Going through the process of assessing my systems was very beneficial. Things are looking good!!!"
L.R., Workshop leader




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© 2002 Pavla Michaela Polcarova, CPR Coaching Services, Vancouver, BC, Canada